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Genre/Form: | History |
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Additional Physical Format: | Print version: Harwood, John. Interface. Minneapolis, Minn : University of Minnesota Press, 2011 (DLC) 2011031742 |
Named Person: | Eliot Noyes; Paul Rand; Eliot Noyes; Paul Rand |
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
John Harwood |
ISBN: | 9780816678495 0816678499 9780816670390 0816670390 |
In: | Harwood, John |
OCLC Number: | 847044954 |
Description: | Online-Ressource (278 Seiten, [8] Seiten of plates) : Illustrationen (some color), Porträts. |
Contents: | "ContentsIntroduction: The Interface1. Eliot Noyes, Paul Rand, and the Beginnings of the IBM Design Program2. The Architecture of the Computer3. IBM Architecture: The Multinational Counterenvironment4. Naturalizing the Computer: IBM SpectaclesConclusion: Virtual ParadoxesAcknowledgmentsNotesIndex" |
Series Title: | A Quadrant book |
Responsibility: | John Harwood. |
More information: |
Abstract:

Reviews
Publisher Synopsis
"This is not only a brilliant but a necessary book: design is the future of computing; the IBM design team run by Eliot Noyes was the most important in commercial history, and helped shape not only the industry but the modern world. The book almost couldn't help being brilliant, given the extraordinary richness and depth of the design team Noyes assembled-a richness never equaled in design history-with Saarinen and Roche, Paul Rand and the Eames Studio plus Noyes himself contributing everything from architecture and graphics to industrial and machine design, films and museum exhibits. Anyone who cares about modern computing, modern design or the future of technology needs this book.-David Gelernter, Yale University" "In this fascinating book, John Harwood shows clearly and convincingly how architects and industrial design consultants calculatedly worked with IBM to shape the public image of the corporation and its products. The Interface is eye-opening.-Henry Petroski, Duke University, author of The Pencil and The Essential Engineer" Read more...