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Advertising and integrated brand promotion

Author: Thomas C O'Guinn; Chris T Allen; Richard J Semenik
Publisher: Mason, Ohio : South-Western/Cengage Learning, ©2009.
Edition/Format:   Print book : English : 5th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Thomas C O'Guinn; Chris T Allen; Richard J Semenik
ISBN: 0324568622 9780324568622 9780324568677 0324568673 9780324569407 0324569408 9780324568622
OCLC Number: 232999243
Description: xlii, 726 pages : chiefly color illustrations ; 29 cm
Contents:
Other Titles: Advertising & integrated brand promotion
Responsibility: Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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