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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Ciree Linsenman; Jan Kingaard; Entrepreneur Press. |
| ISBN: | 9781599184043 1599184044 |
| OCLC Number: | 659755235 |
| Notes: | "Specialty food shop, gift shop, clothing store, kiosk." Rev. ed. of: Start your own successful retail business : your step-by-step guide to success / Entrepreneur Press and Jan Kingaard. 2nd ed. c2007. Includes index. |
| Description: | xvi, 272 p. ; 23 cm. |
| Contents: | Preface -- Introduction To Retailing -- Welcome to the big leagues -- What about jobs? -- Basic kinds of retailers -- Store retailing -- Brick-and-mortar stores -- David vs Goliath -- Specialty retailing -- Nonstore retailing -- Temporary locations -- Direct selling -- Mail order -- Internet -- Vending machines -- Service retailers -- Consuming appetite for services -- Step up -- Retailing's image -- Social responsibility -- Windows of opportunity -- What now? -- Do you accept the challenge? -- Making A Plan -- Retail and you: a match made in heaven? -- Personality -- Growth or income? -- Strengths and weaknesses -- Money -- Experience -- Technical and management skills -- Business goals -- Is there enough time or demand? -- Look at industry numbers -- Start thinking about your mission -- Be a trend-watcher -- How will you compete? -- What's your plan? -- Decisions, Decisions -- Buying a business -- Franchises -- Business opportunities -- Direct sales -- Existing independent businesses -- Identifying opportunities -- Evaluating the business for sale -- Launching your own business -- Professional advisors -- Lawyers and accountants -- Bankers -- Consultants -- Location -- Homebased retailer -- Commercial locations -- Researching locations -- Match the area to your customers -- Type of products and location choice -- Convenience goods -- Shopping goods -- Specialty goods -- Retail compatibility -- Merchants associations -- Landlords -- Zoning and planning -- Incentive areas and agencies -- Main street outreach -- Check out the competition -- Selecting a shopping center location -- Can you qualify? -- Center costs -- Specialty leasing -- Everything is negotiable -- Starting from scratch -- Location in a nutshell -- Legal And Finance Issues -- Forming a business entity -- Protect your name -- Domain name registration -- What kind of money will it take? -- Ready, aim -- Homebased business aren't free -- Bank locally -- Operations -- Store policies -- Hours -- Credit policies -- Customer service policies -- Housekeeping -- Security policies -- All in a day's work -- Store Design -- Store planning process -- Exterior personality -- Overhead sign -- Show window -- Entrance -- Designing your store interior -- It's about the experience -- Choose your approach -- Every foot counts -- Flow of store traffic -- Inventory influences layout -- Aisles -- Self-service techniques -- Cashier -- Flooring -- Ceilings -- Walls -- Use of color -- Fixtures -- Lighting -- Nonselling activities -- Effective presentation -- Convenience counts -- Inventory -- You are what you sell -- Quality merchandise -- Selecting your portfolio -- Establishing you inventory -- Finding products -- Using buying offices -- Finding the right suppliers -- Controlling inventory -- From shipper to shopper -- Selling seasons -- What's enough? -- Consignment items -- Keeping up with change -- Equipment -- Equipment sources -- Auctions, garage sales, swap meets, and thrift shops -- Online equipment sources -- Existing businesses -- Office equipment -- Computer hardware -- Computer software -- Cash register -- Credit card verification system -- Barcode reader -- Other equipment you many want -- Interactive shopping equipment -- Sales floor equipment -- Display equipment -- Pricing -- Your pricing philosophy -- Pricing impression psychology -- Price and the product range -- Private label -- Social price -- Pricing restrictions -- Pricing strategies -- Price lines -- Pricing principles -- Pricing your services -- Concepts of retail price -- Calculate for competitive advantage -- Benefits of discounts -- Loss leaders -- Quantity discounts -- Trade and organization discounts -- Pre-season discounts -- Voucher discounts -- General markdowns -- True costs -- Unbeatable pricing strategy -- Human Resources -- Assessing your needs -- How many people is enough? -- Hiring -- Labor practices -- Hiring procedures -- Background checks -- Compensation -- After they're hired -- Provide incentives to employees -- Employee and operations manual -- Probation -- Training -- Scheduling personnel -- Employee performance appraisals -- Firing -- You must remember this -- Marketing -- Putting together a promotion plan -- Your grand opening -- Advertising -- Media mix -- Co-Op advertising -- Direct mail -- Print advertising -- Website: a must-have in retailing -- In-store promotions -- Special pricing -- Visual merchandising -- Public relations -- Social Network Marketing -- Perfect site for you -- Finding your tribe -- Five assignments to get you started -- Tips for looking good online -- Develop your online personality -- Frugal advertising, big rewards -- What is it really all about? -- Customer Service -- Customer-centric objectives -- Information collection is key -- Customer relationship management -- Listen to the right customers -- Promise only what you can deliver -- Loyalty and retailing -- Services that customers value -- How to provide exceptional customer service -- Warm welcome -- Attentiveness -- Creature comforts -- Warm, fuzzy policies -- High value-to-price ratio -- Personalized shopping -- Delivery -- Gift registry -- Gift certificates -- How to handle unhappy customers -- Handling returns -- Internet raises consumer expectations -- Customer is always right -- Risk Management -- Law -- Insurance -- Product-related issues -- Pricing -- Product safety information -- False claims -- Packaging and labeling -- Warranties -- Sales contracts -- Transfer of title -- Customer-related issues -- Physical safety -- Customer property loss -- Handling bad checks -- Counterfeit money and merchandise -- Extending credit -- Shoplifting -- Employee-related issues -- Occupational Safety And Health Administration -- Americans with Disabilities Act -- Employee theft -- Combating shrinkage -- Tighten store security -- Emergency preparedness -- Planning For The Future -- Change is an everyday challenge -- Rethink the rules -- Encore? -- Future of retailing -- Know your customers -- Appendix -- Retail store resources -- Associations -- Books -- Consulting services -- Consumer research -- Equipment -- Merchandise and visual display -- Risk management resources -- Social responsibility -- Software -- Successful retail business owners -- Trade publications -- Websites -- Glossary -- Index. |
| Series Title: | Entrepreneur magazine's start up. |
| Other Titles: | Start you own retail business and more, brick-and-mortar stores, online, mail order, kiosks |
| Responsibility: | Entrepreneur Press and Ciree Linsenman. |
Abstract:
Whether you want your own storefront, a kiosk in a mall, an e-commerce store or anything in between, this guide offers the information you need to know. It helps you learn how to discover your niche,
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