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|Named Person:||Jean Kilbourne|
|Document Type:||Visual material|
|All Authors / Contributors:||
Sut Jhally; Jean Kilbourne; David Rabinovitz; Media Education Foundation.
|Language Note:||In English, with optional English or Spanish subtitles.|
|Notes:||Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
"Attention: this program contains nudity and sexual themes."
|Credits:||Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.|
|Performer(s):||Featuring Jean Kilbourne.|
|Event notes:||Filmed at the University of Massachusetts, Amherst, MA.|
|Description:||1 videodisc (45 min., 41 sec.) : sd., col. ; 4 3/4 in.|
|Details:||DVD; NTSC; all regions; Dolby Digital stereo; aspect ratio 16:9.|
Ads everywhere --
A constructed beauty --
Judged by looks alone --
Eating & morality --
Global impact --
Infantilization & powerlessness --
Advertising & sex --
Experienced virgins --
Consumerism & sexualizing products --
What to do?
|Other Titles:||Killing us softly four
Advertising's image of women
|Responsibility:||a Media Education Foundation production ; directed by Sut Jhally.|
"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.
Retrieving notes about this item
Educational Media Reviews Online (1)
(EMRO user published 2010-08-27 )
In this fourth film of the Killing Us Softly series, Jean Kilbourne continues her crusade against advertising that objectifies women and sexualizes girls. Filmed speaking before an audience of college-age students, Kilbourne indicates that the problems she has long identified in both print...
- Women in advertising.
- Sex in advertising.
- Body image in women.
- Sex role.
- Advertising -- Psychological aspects.
- Kilbourne, Jean -- Interviews.
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