skip to content
How to market, advertise, and promote your business or service in your own backyard
ClosePreview this item

How to market, advertise, and promote your business or service in your own backyard

Author: Tom Egelhoff
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Summary:

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or  Read more...

You are not connected to the Portland Community College Library network. Access to online content and services may require you to authenticate with your library. Remote Access
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tom Egelhoff
ISBN: 9780470258217 0470258217
OCLC Number: 191245845
Notes: Includes index.
Description: xxiii, 247 p. ; 23 cm.
Contents: Preface: Why You Need This Book ix --
Introduction: Small Town 101 xvii --
Chapter 1 The Small Town Marketing Plan 1 --
Chapter 2 Step 1: Business Resume: Who Are You? 5 --
Chapter 3 Step 2: SWOT? 15 --
Chapter 4 Step 3: Sales Forecasting 21 --
Chapter 5 Step 4: Who and Where Are Your Customers? 43 --
Chapter 6 Step 5: How to Create Your Plan and Make It Work 51 --
Chapter 7 Step 6: How to Position Your Business 57 --
Chapter 8 How to Create an Advertising Plan in Your Own Backyard 65 --
Chapter 9 Step 7: What Do We Say, How Do We Say It, and Where Do We Say It? 77 --
Chapter 10 Step 8: Design a Marketing Calendar 163 --
Chapter 11 Step 9: Execute Your Plan 167 --
Chapter 12 Step 10: Is Your Plan Working? 169 --
Chapter 13 Small Town Success Principles 173 --
Chapter 14 Small Town Advertising 177 --
Chapter 15 Small Town Promotion 181 --
Chapter 16 Home-Based Marketing Success Principles 185 --
Small Business Marketing and Advertising Ideas, Tips, and Tricks 199.
Responsibility: Tom Egelhoff.
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews
Retrieving weRead reviews...
Retrieving Amazon reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.