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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Tom Egelhoff |
| ISBN: | 9780470258217 0470258217 |
| OCLC Number: | 191245845 |
| Notes: | Includes index. |
| Description: | xxiii, 247 p. ; 23 cm. |
| Contents: | Preface: Why You Need This Book ix -- Introduction: Small Town 101 xvii -- Chapter 1 The Small Town Marketing Plan 1 -- Chapter 2 Step 1: Business Resume: Who Are You? 5 -- Chapter 3 Step 2: SWOT? 15 -- Chapter 4 Step 3: Sales Forecasting 21 -- Chapter 5 Step 4: Who and Where Are Your Customers? 43 -- Chapter 6 Step 5: How to Create Your Plan and Make It Work 51 -- Chapter 7 Step 6: How to Position Your Business 57 -- Chapter 8 How to Create an Advertising Plan in Your Own Backyard 65 -- Chapter 9 Step 7: What Do We Say, How Do We Say It, and Where Do We Say It? 77 -- Chapter 10 Step 8: Design a Marketing Calendar 163 -- Chapter 11 Step 9: Execute Your Plan 167 -- Chapter 12 Step 10: Is Your Plan Working? 169 -- Chapter 13 Small Town Success Principles 173 -- Chapter 14 Small Town Advertising 177 -- Chapter 15 Small Town Promotion 181 -- Chapter 16 Home-Based Marketing Success Principles 185 -- Small Business Marketing and Advertising Ideas, Tips, and Tricks 199. |
| Responsibility: | Tom Egelhoff. |
| More information: |
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