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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Aaron Goldman |
| ISBN: | 9780071742894 0071742891 |
| OCLC Number: | 500820427 |
| Notes: | Includes index. |
| Description: | x, 341 p. : ill. ; 24 cm. |
| Contents: | Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing. |
| Responsibility: | Aaron Goldman. |
Abstract:
20 makreting lessons right out of Google's playbook, delivered through insightful commentary, tweets from industry experts, and case studies from some of the world's most innovative brands who have
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