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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Robin Birn |
| ISBN: | 074944200X 9780749442002 |
| OCLC Number: | 54407717 |
| Notes: | Includes index. |
| Description: | xiv, 226 p. ; 24 cm. |
| Contents: | Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
| Series Title: | Market research in practice series. |
| Responsibility: | Robin J. Birn. |
Abstract:
"More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well is likely to develop more competitive sales, marketing and communications strategies."--Jacket.
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