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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Ann Handley; C C Chapman |
| ISBN: | 9780470648285 0470648287 |
| OCLC Number: | 635455491 |
| Description: | xxii, 282 p. : ill. ; 24 cm. |
| Contents: | The case for content -- The content rules -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine: don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: This is the chapter you are looking for -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- The single biggest secret to creating a compelling customer success story (Formerly known as a case study) -- From dumpy to sexy: a FAQs makeover -- Video: show me a story -- Podcasting: Is this thing on? -- Photographs: the power of pictures -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U. S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Kadient: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- This isn't goodbye, and a gift for you. |
| Series Title: | New rules of social media series. |
| Responsibility: | Ann Handley & C.C. Chapman. |
Abstract:
How to create bold content that packs a punch for blogs, podcasts, websites and webinars to establish credibility and build a loyal customer base! Content Rules shows how you can create compelling
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