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| Title: | The effective use of market research : how to drive and focus better business decisions / |
|---|---|
| Database Name: | WorldCat |
| All Authors / Contributors: |
Robin Birn |
| ISBN: | 074944200X; 9780749442002 |
| Notes: | Content: Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
| Description: | xiv, 226 p. ; 24 cm. |
| Contents: | Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
| Responsibility: | Robin J. Birn. |
| Year: | 2004. |
| Publisher: | London ; Sterling, VA : Kogan Page, |
| Standard Numbers: | LCCN: 2004002754; National Library: 007719974 |
| Class Descriptors: | LC Class No.: HF5415.2; Dewey No.: 658.8/3 |
| Series: | Market research in practice |
| More information: | Table of contents Publisher description Contributor biographical information |
| OCLC No.: | 54407717 |
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