You are not connected to the Portland Community College Library network. Access to online content and services may require you to authenticate with your library. Remote Access
Getting this item's online copy...
Find a copy in the library
Getting this item's location and availability...
Find it in libraries globally
|Title:||The filter bubble : what the Internet is hiding from you /|
|All Authors / Contributors:||
|ISBN:||9781594203008 (hardback); 1594203008 (hardback)|
|Notes:||Bibliography: Includes bibliographical references and index.
Content: The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.
|Description:||294 p. ; 22 cm.|
|Contents:||The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.|
|Publisher:||New York : Penguin Press,|
|Standard Numbers:||LCCN: 2011010403|
|Class Descriptors:||LC Class No.: ZA4237; Dewey No.: 004.67/8|
In December 2009, Google began customizing its search results for all users, and we entered a new era of personalization. With little notice or fanfare, our online experience is changing as the web sites we visit are increasingly tailoring themselves to us. In this engaging and visionary book, MoveOn.org board president Eli Pariser lays bare the personalization that is already taking place on every major web site, from Facebook to AOL to ABC News. As Pariser reveals, this new trend is nothing short of an invisible revolution in how we consume information, one that will shape how we learn, what we know, and even how our democracy works. The race to collect as much personal data about us as possible, and to tailor our online experience accordingly, is now the defining battle for today's internet giants like Google, Facebook, Apple, and Microsoft. Behind the scenes, a burgeoning industry of data companies is tracking our personal information--from our political leanings to the hiking boots we just browsed on Zappos--to sell to advertisers. As a result, we will increasingly each live in our own unique information universe--what Pariser calls "the filter bubble." We will receive mainly news that is pleasant and familiar and confirms our beliefs--and since these filters are invisible, we won't know what is being hidden from us. Out past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. Drawing on interviews with both cyberskeptics and cyberoptimists, from the cofounder of OkCupid, an algorithmically driven dating web site, to one of the chief visionaries of the U.S. information warfare, The Filter Bubble tells the story of how the internet, a medium built around the open flow of ideas, is closing in on itself under the pressure of commerce and "monetization." It peeks behind the curtain at the server farms, algorithms, and geeky entrepreneurs that have given us this new reality and investigates the consequences of corporate power in the digital age. The Filter Bubble reveals how personalization could undermine the internet's original purpose as an open platform for the spread of ideas and leave us all in an isolated, echoing world. But it is not too late to change course. Pariser lays out a new vision for the web, one that embraces the benefits of technology without turning a blind eye to its negative consequences and will ensure that the internet lives up to its transformative promise.
Retrieving notes about this item
- Invisible Web.
- Information organization.
- Semantic Web -- Social aspects.
- World Wide Web -- Subject access.
- Internet -- Censorship.
- TECHNOLOGY & ENGINEERING / Telecommunications.
- Internet searching.
- Information retrieval.
User lists with this item (21)
- Things to Check Out(114 items)
by lkrier updated about 6 days ago
- information society(6 items)
by datamuse updated about 6 days ago
- Things to Check Out(42 items)
by dustball4 updated about 18 hours ago
- Books read(211 items)
by ian92 updated about 11 hours ago
- Things to Check Out(95 items)
by crbishop updated about 5 days ago